By thesanfranciscoegotist / /
Following the success of last year’s award-winning Upside Down Kitchen campaign with Hannah Hart, Glad shows us the sealing power of Press’n Seal—this time with a Portal A-produced, Off-Road Kitchen Challenge starring popular YouTube Creator, comedian and TV and podcast host, Grace Helbig.
Portal A’s creative strategy was straight-forward: demonstrate the strength of Press’n Seal and its ability to keep food fresh in an entertaining way, with digital-native talent helping target the exact audience the brand wants to reach.
“What’s incredible about YouTube is that it creates an open playing field to break free from formats that have dominated traditional advertising, and this work reflects that,” said Zach Blume, co-founder and managing partner at Portal A. “No other media platform gives us the opportunity to take these type of big swings, both creatively and in terms of media scale, and the Glad team took full advantage of that fact with this work.”