This is a commercial about speed

 

By thesanfranciscoegotist / /

LA-based creative and production agency The Rec League is behind a new global campaign for New Balance to promote the athletic brand’s FuelCell Propel and Rebel running shoes

The campaign represents a new marketing strategy for New Balance, both from a creative standpoint and in the way its athletes are showcased. The message is simple: Don’t just talk about being fast; go out and be fast. 

“We wanted to stay authentic to both our New Balance athletes and everyday runners, and not fall into the same creative space that much of speed marketing tends to live,” said Jack Jensen, Head of Creative at The Rec League. “New Balance is not afraid to have its own voice and stance, and its pro athletes are no different. We don’t need to sell you on how fast Sydney McLaughlin or Trayvon Bromell is; you already know they are. And we don’t need to tell you to be fast; be fast.”

In addition to the anthem film, the campaign will include individual athlete films, OOH, in-store and social content to follow in July and run throughout the summer. The global effort will run in North America, Europe, Asia, APAC and Latin America. 

CREDITS

 

New Balance:

Patrick Cassidy – Global Brand Marketing Director

Siobhan Breagy – Global Brand Marketing Manager 

Sean Sweeney – Global Brand Marketing Manager 

Harry Norton – Global Integrated Marketing Manager

Kevin Quadrozzi – Sports Marketing Manager  

 

The Rec League: 

Trent Ubben – Creative Director, Head of Production

Jack Jensen – Creative Director, Head of Creative

Scott Swindler – Head of Brand 

Adam Bial – Director of Photography 

Josh Nathan – Producer

Albert Chi – Production Supervisor

Alyssa Giordano – UPM

Gabe Sanchez – Color/VFX

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

`