Storymachine Joins Fight Against Bias In Advertising

 

By Egotist / /

The latest short films in the ”Nothing Changes If We Don’t” series address the micro-aggressions and unconscious bias many have witnessed, seen or heard of in the ad industry. The campaign is built on the premise that while most people in advertising are not racist, sexist, homophobic, bigoted or ageist, there are many times when our intent and actions don’t quite match up.

The films are extensions of work originally created by Oberland New York City. “Things are changing but we still have a long way to go,” says Rob Bagot, Chief Creative Officer at Storymachine in Sausalito, “We are honored to participate in this important initiative.”

The films launching this week take on the themes of sexism and homophobia. The first spot is built upon true horror stories that actresses have experienced in the casting process, while the second spot points out the still largely heterosexist world found within advertising agencies.

“Advertising shapes perceptions in subtle but powerful ways. With over $350 billion spent yearly on advertising in America, we have the power and responsibility to change things.” says Bagot. The spots were shot at Ciel Creative Space in Berkeley and were made possible by a cast and crew who largely volunteered their time and talent to tackle this important subject matter.

CREDITS
“The Team”

ROB BAGOT Director/ Creative Director/ Writer
RYON LANE Executive Producer
CAROLINE SENN Senior Producer
ARAMI REYES Assistant Producer
CLIFF TRAIMAN Director Photography
CHRIS MORRELL “Copywriter/Greg”
BENJAMIN PITHER “Art Director/ Daniel”
DESIREE ROGERS “Creative Director”
ARAMI REYES “Producer/ Kirstin”
DOUG WERBY Editor
NANCY HAYES Casting Director
JOSHUA GUERCI 1st AC
PAULINE BARRY Hair/ Make-up
PATRICK SHAFFER Sound Tech
ELLIE ZIMMERMAN Production Assistant
CIEL CREATIVE SPACE Location/ Soundstage
CECILIA CAPARAS APELIN Location Manager Lead
BECKY CASADO Studio Producer
MARCO RAMIREZ Colorist
JAY SHILLADAY Sound/ Audio Mix

“Call Backs”

ROB BAGOT Director / Creative Director / Writer
RYON LANE Executive Producer
CAROLINE SENN Senior Producer
ARAMI REYES Assistant Producer
CLIFF TRAIMAN Director Photography
BAILY HOPKINS “Wife/ Trish”
PANCH MORRIS “Husband/ Dan”
COREY GRAHAM “Casting Director”
RYON LANE “Director”
PAULINE BARRY “Camera Person”
DOUG WERBY Editor
NANCY HAYES Casting Director
JOSHUA GUERCI 1st AC
PAULINE BARRY Hair/ Make-up
PATRICK SHAFFER Sound Tech
ELLIE ZIMMERMAN Production Assistant
CIEL CREATIVE SPACE Location/ Soundstage
CECILIA CAPARAS APELIN Location Manager
BECKY CASADO Studio Producer
MARCO RAMIREZ Colorist
JAY SHILLADAY Sound/ Audio Mix

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