Intel Launches “No Debate” Campaign; Uses Humor to End Technology’s Greatest Dispute

 

By Egotist / /

Intel is bringing office humor to the data era with its new “No Debate” campaign, created by Doremus/San Francisco.

“B2B technology marketing is consistently boring,” said Brett Barash, Director of Intel’s Global Creative and Experience Group. “We’re using humor to cut through the noise and show that Intel is the smart choice for real-world workloads in the cloud.”

“Tech decision makers are incredibly smart and generally hate marketing,” said Joe McCormack, Doremus’ Chief Creative Officer. “We’re trying to fly under the radar while delivering a strong story for Intel.”

Doremus collaborated with New York-based production company, Cowboy Bear Ninja, (Editor’s Note: Best. Name. Ever.) leaning on its content production expertise and network of comedic talent. “Doremus has an expansive understanding of our brand and the creative talent to keep inventing new ideas for Intel,” said Barash. “Cowboy Bear Ninja added so much value to the production. We think this will deliver some great results for us.”

Creative Credits:

Doremus
Chief Creative Officer, Joe McCormack
Creative Director/Copy, Justin Kramm
Creative Director/Art, Chris Masse
Executive Producer, Amy Capen
Group Account Director, Katie Stout
Account Supervisor, Emily Davis

Cowboy Bear Ninja
Director, Matt Semel
Executive Producer, Rufus Lusk
Producer, Esther Bensadon
Director of Photography, Adrian Selkowitz
Production Designer, Corey Tatarczuk
Editors, Erik Marika-Rich & Mark Tumas

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