By thesanfranciscoegotist / /
SF’s own Eleven, artistic director Paul Wylde, and JetSuiteX have launched the latter’s new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign.
“Because commercial flying is such drudgery, the notion of joy in flying is a foreign concept to so many business and leisure travelers. We have created a one-of-a-kind model at JSX that fuses the best of the commercial experience, meaning accessibility and cost efficiency, with the best of private flying which is ease, time efficiency and an elevated experience,” said co-founder and CEO Alex Wilcox. “As we continue to grow, it’s important we not only distinguish ourselves uniquely as a brand, but as a new type of travel solution that is focused solely on creating a ‘Joyfully Simple Xperience’ every time you fly.”
To this end, JSX enlisted Eleven, Inc. and artistic director Paul Wylde. Wylde’s firm, based in the Bay Area and Seattle, spearheaded the re-naming strategy and designed the new brand mark. “The concept behind the new JSX logo was to craft a symbol that was elegant, timeless and confident, yet modern – representing the courage, innovation and accessibility of the brand.” said Wylde. “The X has connotations of flight, movement and precision – conveying the operational excellence and commitment to service that is inherent with the brand”.