A boy grows up to help others in new Groupama ad


By thesanfranciscoegotist / /

This is certainly the long way around the block for insurance company Groupama. Created by the Marcel Agency, it’s a beautifully shot spot that tells the story of a young boy and how he grew to learn to help others.


Creative Directors: Gaëtan du Peloux, Youri Guerassimov

Artistic Director: Alice Labau

Writer & Designer: Rémi Dias Das Almas

Strategic Planner: Sarah Lemarie

Co-President: Charles Georges-Picot and Pascal Nessim

Managing Partner and Head of Strategy: Nicolas Lévy

Partner: Blandine Mercier

Client managers: Caroline Cristofoli – Estelle Littaye

TV Production: Cléo Ferenczi – Prodigious

Post-production: Celine Genty – Prodigious

Production: Iconoclast

Director: Niclas Larsson

Producer: Solal Micenmacher

Sound: THE

Music: The Rolling Stones, “She’s A Rainbow” (Michael Jagger, Keith Richards) Publisher ABKCO c/EMI Music Publishing France


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