By thesanfranciscoegotist / /

Oakland’s EVB has debuted new work for Wild Earth, supporting the launch of the world’s first high-protein, meat-free dog food. The agency spearheaded a complete rebrand for the plant-based pet food company, including strategy, messaging, packaging, sales materials and a 60-second brand video. 

You might possibly remember Wild Earth. They got their funding after the company’s founder appeared on Shark Tank eating his own pet food and won over judge Mark Cuban.

The agency updated the initial category research, plus the brand’s full suite of consumer-facing sales support tools, including sell sheets, shelf talkers and brochures, with the new brand look and messaging. EVB also created a consumer video to support the launch of the new Wild Earth line of food, sharing the brand’s compelling history and vision to offer “Dog Food Made Better” (and yes, featuring the company’s now-infamous founder cheerfully munching on a bowl of Wild Earth pet food).

“To change the world, we need to change food — how it’s made and consumed. We are thrilled to join our friends at Wild Earth on their mission. We share their sense of purpose and love of furry babies.” said Shane Ginsberg, President, EVB.

“EVB is the perfect partner for not only launching a brand new product, but also to establish a brand new category in the pet food space,” said Florian Radke, CMO, Wild Earth. “The creativity, passion, and drive that the team at EVB has shown is mind blowing. This is the type of spirit that we need to succeed in the highly competitive pet food market.”


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