ARGONAUT and Fitbit launch new campaign that’s about more than health


By thesanfranciscoegotist / /

ARGONAUT and Fitbit are out with a new campaign for the Fitbit Versa 2. This is the first project the client and agency have worked on together since 2017, ARGONAUT used to be the AOR for Fitbit and launched their first-ever marketing back in 2014. 

The agency worked with director Isaiah Seret to help bring the product’s fashion and functionality to life – known for his work directing commercials for brands like Adobe, Adidas, Burger King, Coca Cola, Jack Daniels and Microsoft, among others. 

“It’s been great to get back together with the team at Fitbit to work on this launch,” said ARGONAUT Founder and Chief Creative Officer, Hunter Hindman. “Their product is in a stronger place than ever and we’re delighted to be a part of creating work that will get the world talking about Fitbit again.”


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