barrettSF’s new campaign for WWE 2K20 features first female cover star
By thesanfranciscoegotist / /
barrettSF is out with a new campaign starring WWE Superstars Becky Lynch and Roman Reigns to launch the latest installment of the WWE 2K video game franchise. It’s the first time the game has ever had two cover stars.
“Becky Lynch made history when she headlined WrestleMania, so it’s only fitting that she’s making history again as the first woman to ever be on our game’s cover,” Chris Snyder of 2K Sports said. “With more female-centric game features than ever before, our campaign lets the gaming world know that WWE 2K20 truly has something for everyone.”
“2019 is a big year for 2K,” said Todd Eisner, Creative Director at barrettSF. “So we brought together the biggest names from the past and present to celebrate. ‘Step Inside’ is an invitation for everyone to join in.”
The campaign broke on the WWE Network and will run across broadcast, digital and social media through the holiday season.
Credits:
barrettSF:
Jamie Barrett – Founder, Executive Creative Director
Patrick Kelly – Founder, Managing Director
Conor Duignan – Head of Production
Todd Eisner – Creative Director
Brad Kayal – Associate Creative Director
Phil Fattore – Associate Creative Director
Byron Wages – Associate Creative Director
Charlotte Dugoni – Broadcast Producer
William de Ryk – Account Director
Julia Ortinez-Hansen – Account Supervisor
2K Team:
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Melissa Bell – SVP, Head of Global Marketing Sami Thessman – VP Global Marketing Design and Creative Services Chris Snyder – VP of Marketing Bryce Yang – Global Director of Sports Marketing Ramon Aranda – Manager, Sports Marketing
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Production Company: Little Ugly
Carlos Lopez Estrada – Director/Executive Producer
Kimberly Stuckwisch– Founding Partner/Executive Producer
Neil Garvey – Partner/CFO/Executive Producer
Melora Donoghue – Executive Producer
Line Producer – Sloane Skala
Robby Baumgartner – Director of Photography
Tyler Jensen – Producer Designer
Gabrielle Rosenberg – Costume Designer
Editorial Company: Final Cut
Chris Amos – Editor
JD Smyth – Editor
Evan Bluestein – Asst. Editor
Suzy Ramirez – Executive Producer
Lauren Holmes – Director of Sales
Ana Orrach – Post Producer
Sound Design/Mix: Barking Owl
Morgan Johnson – Sound Designer
Mike Franklin – Mixer
Kelly Bayett – Creative Director
KC Dossett – Producer
VFX/Finishing: The Mission
Gizmo Rivera – VFX Supervisor/Flame Artist
Clarke Rives – Flame Artist
Jessica Locke – Executive Producer
Ryan Meredith – Producer
Michael Pardee – Managing Director
Color: The Mill
Matt Osborne — Colorist
Jessica Amburgey — Color Coordinator
Cocktail Music: Elias & Human
Elias Executive Producer: Mitch Rabin
Composer: Joseph Haydn
Track: “Emperor Minuet Allegro”
Arranged by: Jim Long (ASCAP)
Publisher: Just Classics (ASCAP)
Human Senior Producer: Kamela Anderson
Human Executive Producer: Carol Dunn
Human Composer: John Barnes
Human Creative Director: Garet Williams
Legends Music: Mophonics & Human
Mophonics Executive Producer: Colette Huemer
Composer: Joseph Haydn
Track: “String Quartet Op. 1 No. 1”
Recorded By: Alex Berglund
Creative Director: Stephan Altman
Human Senior Producer: Kamela Anderson
Human Executive Producer: Carol Dunn
Human Composer: John Barnes
Creative Director: Garet Williams
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