barrettSF’s new campaign for WWE 2K20 features first female cover star


By thesanfranciscoegotist / /

barrettSF is out with a new campaign starring WWE Superstars Becky Lynch and Roman Reigns to launch the latest installment of the WWE 2K video game franchise. It’s the first time the game has ever had two cover stars.

“Becky Lynch made history when she headlined WrestleMania, so it’s only fitting that she’s making history again as the first woman to ever be on our game’s cover,” Chris Snyder of 2K Sports said. “With more female-centric game features than ever before, our campaign lets the gaming world know that WWE 2K20 truly has something for everyone.”

“2019 is a big year for 2K,” said Todd Eisner, Creative Director at barrettSF.  “So we brought together the biggest names from the past and present to celebrate. ‘Step Inside’ is an invitation for everyone to join in.”

The campaign broke on the WWE Network and will run across broadcast, digital and social media through the holiday season.




Jamie Barrett – Founder, Executive Creative Director

Patrick Kelly – Founder, Managing Director

Conor Duignan – Head of Production

Todd Eisner – Creative Director

Brad Kayal – Associate Creative Director

Phil Fattore – Associate Creative Director

Byron Wages – Associate Creative Director

Charlotte Dugoni – Broadcast Producer

William de Ryk – Account Director

Julia Ortinez-Hansen – Account Supervisor

2K Team:

Melissa Bell – SVP, Head of Global Marketing

Sami Thessman – VP Global Marketing Design and Creative Services

Chris Snyder – VP of Marketing

Bryce Yang – Global Director of Sports Marketing

Ramon Aranda – Manager, Sports Marketing

Robert Hearon – Associate Manager, Sports Marketing

Production Company: Little Ugly

Carlos Lopez Estrada – Director/Executive Producer

Kimberly Stuckwisch– Founding Partner/Executive Producer

Neil Garvey – Partner/CFO/Executive Producer

Melora Donoghue – Executive Producer

Line Producer – Sloane Skala

Robby Baumgartner – Director of Photography

Tyler Jensen – Producer Designer

Gabrielle Rosenberg – Costume Designer


Editorial Company: Final Cut

Chris Amos – Editor

JD Smyth – Editor

Evan Bluestein – Asst. Editor

Suzy Ramirez – Executive Producer

Lauren Holmes – Director of Sales

Ana Orrach – Post Producer


Sound Design/Mix: Barking Owl

Morgan Johnson – Sound Designer

Mike Franklin – Mixer

Kelly Bayett – Creative Director

KC Dossett – Producer


VFX/Finishing: The Mission

Gizmo Rivera – VFX Supervisor/Flame Artist

Clarke Rives – Flame Artist

Jessica Locke – Executive Producer

Ryan Meredith – Producer

Michael Pardee – Managing Director


Color: The Mill

Matt Osborne — Colorist

Jessica Amburgey — Color Coordinator


Cocktail Music: Elias & Human

Elias Executive Producer: Mitch Rabin

Composer: Joseph Haydn

Track: “Emperor Minuet Allegro”

Arranged by: Jim Long (ASCAP)

Publisher: Just Classics (ASCAP)


Human Senior Producer: Kamela Anderson

Human Executive Producer: Carol Dunn

Human Composer: John Barnes

Human Creative Director: Garet Williams


Legends Music: Mophonics & Human

Mophonics Executive Producer: Colette Huemer

Composer: Joseph Haydn

Track: “String Quartet Op. 1 No. 1”

Recorded By: Alex Berglund

Creative Director: Stephan Altman


Human Senior Producer: Kamela Anderson

Human Executive Producer: Carol Dunn

Human Composer: John Barnes

Creative Director: Garet Williams


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