BSSP and NBA 2K20 Launches New Campaign Full of NBA Stars


By thesanfranciscoegotist / /

There’s a new campaign our for NBA 2K20, created by BSSP. “House of Next” is part of its Welcome to the Next campaign and features a host of hoops stars.

Candace Parker of the Los Angeles Sparks and A’Ja Wilson of the Las Vegas Aces battle it out on the court. Anthony Davis, makes one of his first appearances in his Los Angeles Lakers uniform. Zion Williamson is there too. And Dwyane Wade and his son, Zaire, also make an appearance.


CCO – John Butler

Executive Director, Integrated Production – Vince Genovese

Creative Director – Sinan Dagli

Senior Copywriter – Zack Browne

Senior Copywriter – Joe Rose

Art Director – Alfonso Ruiz

Copywriter – Kate Ursu

Art Director – Lynn Nakamura

Executive Producer – Fearghal O’Dea

Senior Print Producer – James Sablan

Account Lead – John Hess

Account Supervisor – Patrick Gregory



Alfie Brody – VP, Global Marketing

Cori Barrett – VP, Communications

Andrew Blumberg – Global Brand Director

Alan Ho – Global Brand Director

Billy Inglis – Global Sports Marketing Director

Ronnie Singh – Director of Influencer Marketing


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