VB&P and Overdose Lifeline Launch #ChooseEmpathy Movement


By thesanfranciscoegotist / /

Overdose Lifeline and Venables Bell & Partners have launched an effort called #ChooseEmpathy today, in connection with National Recovery Month. #ChooseEmpathy aims to create greater understanding of the truths of addiction and lessen social stigmas around the disease and those affected by it. 
The original inspiration for #ChooseEmpathy came from VB&P’s annual Fearless Project, an internal competition which encourages bold thinking and funds the winner’s personal passion project with the goal of having a significant and positive impact. Senior Copywriter Jake Reilly is a recent winner of the Fearless Project for his quest to more clearly understand addiction and what some of his childhood friends, as well as over 2 million people in the US, are currently experiencing while in active addiction and recovery. With the support of VB&P, Jake created this video that captures the simulation of 12 brutal symptoms associated with opioid withdrawal.
Jake, VB&P and Overdose Lifeline partnered to develop the full campaign, which spans the online video, social media and grassroots efforts to educate communities and youth on addiction and substance use disorder.
Additionally, Overdose Lifeline is asking for the media’s support in adhering to the AP style guidelines on addiction given stigmatizing language used in culture and in the media can be a barrier to individuals seeking treatment. 


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