By thesanfranciscoegotist / /
Sir Kensington’s, the food company known for its line of certified non-GMO condiments and dressings, just launched its first brand campaign— led by a 60-second web film and OOH in San Francisco.
The campaign is built around the idea that while food culture has experienced a revolution in the last few decades—where people care more than ever about the quality, source and flavor of their food— condiments and dressings have been grossly overlooked. “It’s always been our mission to wake people up to the fact that today’s condiment and dressing scene is mostly generic, thoughtless and bland— and offer them a fresh, exciting, flavorful alternative, ” says Matthew Loyd, CMO at Sir Kensington’s, “So we set out to create a campaign that was so visually flavorful it couldn’t be ignored.”
Created in partnership with the San Francisco-based creative agency Gold Front, the campaign also includes a social content campaign and OTT advertising.