BSSP redefines “adventure” for Mitsubishi


By thesanfranciscoegotist / /

Mitsubishi and BSSP have launched a new campaign, “Adventure Redefined,” created for the new 2020 Outlander Sport. The campaign builds upon the “Small Batch” brand campaign that launched back in April and brings a new (and much more realistic) meaning to the cliché SUV “adventure” ads we’ve seen a million times.



Mitsubishi Motors North America:

Fred Diaz (President and Chief Executive Officer)

Mark Chaffin (Chief Operating Officer)

Kimberley Gardiner (Vice President and Chief Marketing Officer)

Kimberley Ito (Manager, Advertising)

Vanessa Lam (Sr. Specialist, Marketing and Advertising)

Kathy Seshiki (Manager, Marketing)

Butler, Shine, Stern, and Partners:

Elizabeth O’Toole (Producer)

Vince Genovese (Exec Director Production / Partner

Chris Cummings (Chief Strategy Officer / Partner)

Anders Gustafsson (Group Creative Director)

Savannah Hicks (Senior Art Director)

Ashley Suarez Wood (Senior Copywriter)

Mike O’Malley (Group Business Director)

Michelle Finelli (Account Director)

Sohail Bhatia (Strategy Director)

Tricia Kresneski (Business Affairs Manager)

Production: Industrial Film

Vic Huber (Director)

Jeff McCoy (Producer)

Rosslyn Luke (Production Manager)

Ryan Lippert (1st AD)

Post Production Company: 1606 Studio SF

Brian Lagerhausen (Editor)

Cameron Maidenberg (Assistant Editor)

Jon Ettinger (Executive Producer)

Finishing House: Ntropic

Ayumi Ashley (Color Grade)

Ethan Chang (Conform)

Music: Massive Music


  1. The Voice of Reason September 24, 2019

    Nothing says “adventure” like shooting a parked car inside a photo studio.

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