DoorDash Launches New Brand Campaign

 

By Egotist / /

DoorDash has just launched a new marketing campaign in the U.S. The “Every Flavor Welcome” campaign, created in partnership with The Martin Agency, highlights the diversity of cuisines and cultures that uniquely make up America.

“Every Flavor Welcome is a celebration of food as culture, and of the richness that our nation’s diversity brings to our nation’s food,” said Kofi Amoo-Gottfried, VP of Marketing at DoorDash. “With more restaurants than anyone else serving a smorgasbord of cuisines, DoorDash is America’s Kitchen – so we wanted to pay tribute to all of America’s flavors; and to the cultures and people who created, and continue to innovate, these flavors. American food is remarkable and wonderful precisely because of the cultural influence of our diversity – that’s the essence of Every Flavor Welcome.”

“DoorDash is a company that believes deeply in the value of diversity of cuisines and cultures and puts that belief into practice every day,” said Karen Costello, Chief Creative Officer at The Martin Agency. “I’m so proud of our shared values and ambitions. Every decision we have made to date, from the ideas we create to the way we shape them in culture is a story of lifting people up and celebrating our food, our communities, and our country.”

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