By thesanfranciscoegotist / /
Duncan Channon is out with a new campaign for flexible workspace provider Knotel that calls out some big-name CEOs. The ads hit up the heads of companies such as Spotify, Verizon and Colgate-Palmolive with a personalized invitation to check out a virtual workspace Knotel has designed for them.
For three weeks beginning Oct 7, Knotel is driving a personalized billboard by the New York offices of eight companies. Each board includes a link to a customized landing page with a dynamic, 3-D model of an office tailored to that company’s products and values.
This is a fantastic use of traditional and digital coming together. Very, very cool idea.
An example of a billboard:
And then some of the personalized landing pages: