BSSP and Blue Shield of California Launch New Campaign Ahead of Open Enrollment


By thesanfranciscoegotist / /

If there’s one important date you need to pay attention to when it comes to your healthcare, it’s Open Enrollment. November 1st to December 15th is the open enrollment period – when consumers can enroll in a health plan for the first time, switch providers, or change their plan. Blue Shield of California (BSC) has launched a new campaign, created by BSSP, to encourage people to enroll in a BSC health plan.  



Client I Blue Shield of California

Jeff Robertson I Senior Vice President and Chief Marketing Officer

Blair McGrain I Vice President, Brand and Customer Acquisition

Laura Johnson | Director, Consumer Marketing

Suzanne Buffington I Director Brand Advertising and Sponsorships

Angela Cheda | Senior IFP Marketing Manager

Betsy Bellotti I Manger Brand Advertising and Sponsorships

Jason Dulle | Marketing Account Manager

Kristin Linehan | Marketing Operations


Agency I BSSP

Sinan Dagli | Creative Director

Lynn Nakamura | Art Director

Kate Ursu | Copywriter

Vince Genovese I Executive Director Integrated Production

Tara Kennedy | Associate Integrated Producer

Tricia Krasneski | Business Affairs Manager

Caitlin Bricker | Account Director

Chelsie Earl | Account Supervisor

Rick Sandouk | Performance Marketing Director

Alfredo Meneses | Performance Marketing Supervisor


Production Company | The Director’s Bureau

Melodie McDaniel I Director

Elizabeth Minzes I Executive Producer

Eric Escott I Producer


Post Production: 1606 Studio

Doug Walker I Editor

Vickie Sornslip I Head of Production

Jon Ettinger | Executive Producer


Music: Soup Music Asche & Spencer

Andy Huckvale I Composer


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