By thesanfranciscoegotist / /
Happy Thursday news from BSSP – they’ve announced a big client win: yoghurt brand, noosa. The agency will be developing the strategy and creative for noosa’s yoghurt brand and new products, in addition to handling creative production.
Noosa was acquired by Sovos Brands in 2018, which also includes Michael Angelo’s and Rao’s Homemade – two of BSSP’s current clients.
“BSSP is a truly outstanding partner helping us grow our portfolio of one-of-kind brands. Our campaigns on Rao’s Homemade and Michael Angelo’s are not only grounded in strategic insights but deliver on powerful storytelling through big integrated idea thinking. We are delighted to expand our partnership with BSSP to help grow the noosa brand,” said Priscilla Tuan, SVP of Marketing, Sovos Brands.
“It’s an agency’s dream to partner collaboratively with clients who believe in the power of a big idea as a true marketplace differentiator. Having worked with the team at Sovos Brands previously, we know they stand behind this approach, and our team can’t wait to dive into another beloved brand like noosa yoghurt,” said Lindsay Grant, Managing Director, BSSP.
First work from BSSP is expected to launch in Q1, 2020. Congrats on the big win.