There’s an outbreak at Duncan Channon

 

By thesanfranciscoegotist / /

With companies like JUUL facing major scrutiny and the teen vaping epidemic making national news, the California Department of Public Health’s CA Tobacco Control Program (CTCP) and Duncan Channon have launchd “Outbreak,” the country’s first-ever campaign to take on this public health crisis.

The campaign includes TV, digital video and radio in all 14 markets across California, including Los Angeles, San Francisco, San Diego and Sacramento. The spots drive viewers to get the facts at www.VapeOutbreak.org and www.FlavorsHookKids.org

“Outbreak” Campaign Credits

Client: CA Department of Public Health Tobacco Control Program

Agency: Duncan Channon

•  Creative director – Anne Elisco-Lemme

•  Lead copywriter – MJ Deery  

•  Senior broadcast producer – Keenan Hemje

•  Senior digital producer – Eric Kozak

•  Producer – Emily Sarale

•  Chief strategy officer – Andy Berkenfield

•  Strategy director – Kelleen Peckham

•  Strategist – Adam Flynn

•  Strategist – Jonah Kaufman

•  Associate Director Digital strategist – Brandon Sugarman

•  Director of communications planning – Leslie Diard

•  Associate director of communications planning – Madelaine Robinson

•  Communications planning supervisor – Sally Casebeer

•  Communications planning supervisor – Sydney  McDermott

•  Communications planner  – Harrison Morof

•  Communications planner  – River Crane

•  Social media manager – Neha Sharma

•  Director of account management – Jamie Katz

•  Group account director – Kumi Croom  

•  Account supervisor – Davis Wolfe

•  Senior account manager – Devin Hynes

•  Associate account manager – Hannah Grossman

 

Hispanic cultural partner: Acento 

Asian cultural partner: APartnership 

African American cultural partner: Muse 

Broadcast media buying: MBMG 

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