By thesanfranciscoegotist / /
Big news from BSSP: The agency has added to its leadership team by bringing on Chris Cummings as Chief Strategy Officer. Chris joins from BBDO New York, where he most recently led strategy on Mountain Dew, Lay’s, General Electric, as well as global VISA, Bacardi, and Grey Goose businesses.
“I’ve always thought of BSSP as a special place, and glad to now be part of the team. From the moment you step in the building, you can feel the spirit of independence. It’s in the attitude of the agency, but it really shows itself in the blend of strategic rigor and craft of the work,” he said.
Congrats on the hire.