Snickers tricks customers with a candy bar swap

 

By thesanfranciscoegotist / /

This past month, Snickers and its French agency, CLM BBDO, teamed up to play a little ruse on consumers. To remind them that nothing can replace a Snickers, they did just that by disguising Bounty bars in Snickers packaging. And thus was born #SnickersGate, which, thankfully, has been resolved. 24 hours after it began, the brand filled consumers in, with a spinoff of the signature tagline – announcing “We’re not us when we’re hungry”. 

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