Cutwater and Unison create a monument to the housing crisis


By thesanfranciscoegotist / /

SF-based home co-investing company, Unison, tapped Cutwater to help them commission a 30-ft art installation at the center of the city’s Embarcadero public space, called the Welcome Tower. The Welcome Tower will stay at the Port of San Francisco for one year, following the public unveiling event and dedication ceremony, which took place November 19, and was led by Mayor London Breed.

Designed by well-known artist Sean Orlando, the installation is a gift to beautify the city and spark conversation. The Welcome Tower is a reconceptualization of one of the most iconic symbols of San Francisco, Coit Tower.

The structure is made from reclaimed wooden front doors that represent multiple architectural styles across San Francisco’s historic neighborhoods, from Queen Anne to Art Deco to Craftsman. The structure is painted by world-renowned decorative painter and architectural gilder Tania Seabock.

“We love to call the Bay Area our home. So, the idea to build the Coit Tower out of doors historically designed from neighborhoods in the area seemed like a wonderful thing to actually do,” said Chuck McBride, Founder and Chief Creative Office, Cutwater.


client// UNISON

  • Chief Marketing Officer – Cari Jacobs
  • Brand Marketing Director – Nat Smith
  • Brand Marketing Manager – Natalie Tunnard
  • Public Relations Manager – Joanna Umali

agency // CUTWATER

  • Executive Creative Director – Chuck Mcbride
  • Co- Founder/Principal – Christian Hughes
  • Head Of Production – Michael Huntley
  • Creative Director – Toby Petersen
  • Executive Producer – Brooke Hopkins
  • Senior Copywriter – Andrew Singleton
  • Art Director – Kevin Descardes
  • Art Director – Cullen Newsome
  • Group Account Director – Greer Gonerka
  • Account Manager – Emma Walsh
  • Social Strategist – Viktor Torbjornsen
  • Media Strategist Director – Lizzy Ryan
  • Media Manager – Nina Magliozzi
  • Digital Media Manager – Drew Prescott


  • Artist Collective – Engineered Artworks & 5 Ton Crane
  • Lead Artist – Large Scale Installation – Sean Orlando
  • Lead Artist – Decorative Painter & Gildint – Tania Seabock
  • Structural Engineers – Rbhu
  • Design Engineers – Ibex Innovation
  • Structural Fabricators – Little Joe
  • Metal Fabricator – Ryon Gesink
  • Metal Fabricator – Tarn Schley
  • Carpenter – Diamon Dave
  • 2d/3d Artist – Maurice Cavness
  • 2d/3d Artist – Ake Grunditz
  • 2d/3d Artist – Leslie Grunditz
  • 2d/3d Artist – Ubin Li
  • 2d/3d Artist – Olga Lopata
  • 2d/3d Artist – Jody Medich
  • 2d/3d Artist – Imogen Speer
  • Collaborator – Kyle Gaulke
  • Collaborator – Thom Puhek
  • Collaborator – Coach Kesti
  • Collaborator – Peter Platzgummer
  • Collaborator – David Gardner
  • Legal Advisor – Jeremy Sugarman


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