Duncan Channon breaks first national campaign for Upwork


By thesanfranciscoegotist / /

Three new TV spots by Duncan Channon for Upwork feature a spirited spokesperson who tours viewers through dynamic workplaces that are more flexibly staffed than they appear at first glance. It’s the first national campaign for the freelancing platform.

“Upwork’s vision has been clear from the start, so it’s been rewarding to have worked with them from the pure-awareness ‘Hey World’ campaign, to last year’s more instructive ‘This is Happening’ scenarios – and now to take Upwork’s brand marketing national with an expanded message that is relevant to any ambitious business, whether 5o or 5,000 employees. On demand access to in-demand talent is critical for success, and Upwork is how,” said Michael Lemme, chief creative officer, Duncan Channon.

Client: Upwork


Lars Asbjornsen – SVP, marketing 

Kevin Bechtel – Director, brand marketing 

Jonathan Cofer – Senior creative director


Agency: Duncan Channon



Michael Lemme – Creative director

Adam Zash – Lead art director

Andy Whalen – Lead copywriter

J. Moe – Art director

John Evans – Copywriter



Nick Gustafson – Account director

Sydney McComas – Account supervisor

Kevin Logan – Account manager



Jennifer Dyson – Associate director, communications planning 

Steven Jackson – Senior communications planner



Keenan Hemje – Senior broadcast producer 

Rosheila Robles – Director of project management 

Emily Sarale – Associate producer



Gary Stein – Chief integration officer 

Kelleen Peckham – Strategy director


Production partners


One Union Recording Studios

Engineer – Joaby Deal

Producer – Elisa Gonzales

Executive Produce –  Jaylen Block-Smith


Gravy Films

Director – Cameron Harris

Executive Producer – Brent Stoller

Producer – Tanya Stephens


Local Production Company – Story

Executive Producer – Carlos Estrada

Line Producer – Alejandra Rodriguez

1st AD – Kika Bueno

DP – Alejandro Martinez

Production Designer – Fernanda Contreras

Wardrobe Stylist – Paola Alfaro



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