Duncan Channon breaks first national campaign for Upwork

 

By thesanfranciscoegotist / /

Three new TV spots by Duncan Channon for Upwork feature a spirited spokesperson who tours viewers through dynamic workplaces that are more flexibly staffed than they appear at first glance. It’s the first national campaign for the freelancing platform.

“Upwork’s vision has been clear from the start, so it’s been rewarding to have worked with them from the pure-awareness ‘Hey World’ campaign, to last year’s more instructive ‘This is Happening’ scenarios – and now to take Upwork’s brand marketing national with an expanded message that is relevant to any ambitious business, whether 5o or 5,000 employees. On demand access to in-demand talent is critical for success, and Upwork is how,” said Michael Lemme, chief creative officer, Duncan Channon.

Client: Upwork

 

Lars Asbjornsen – SVP, marketing 

Kevin Bechtel – Director, brand marketing 

Jonathan Cofer – Senior creative director

 

Agency: Duncan Channon

 

Creative

Michael Lemme – Creative director

Adam Zash – Lead art director

Andy Whalen – Lead copywriter

J. Moe – Art director

John Evans – Copywriter

 

Account

Nick Gustafson – Account director

Sydney McComas – Account supervisor

Kevin Logan – Account manager

 

Communications

Jennifer Dyson – Associate director, communications planning 

Steven Jackson – Senior communications planner

 

Production

Keenan Hemje – Senior broadcast producer 

Rosheila Robles – Director of project management 

Emily Sarale – Associate producer

 

Strategy

Gary Stein – Chief integration officer 

Kelleen Peckham – Strategy director

 

Production partners

 

One Union Recording Studios

Engineer – Joaby Deal

Producer – Elisa Gonzales

Executive Produce –  Jaylen Block-Smith

 

Gravy Films

Director – Cameron Harris

Executive Producer – Brent Stoller

Producer – Tanya Stephens

 

Local Production Company – Story

Executive Producer – Carlos Estrada

Line Producer – Alejandra Rodriguez

1st AD – Kika Bueno

DP – Alejandro Martinez

Production Designer – Fernanda Contreras

Wardrobe Stylist – Paola Alfaro

 

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