Argonaut’s newest work for Honey Bunches of Oats

 

By thesanfranciscoegotist / /

ARGONAUT is out with a new national campaign for Honey Bunches of Oats that’s an evolution of their previous ‘Rhymes With Delicious’ campaign. This is the second major, integrated campaign to come out of Post & ARGONAUT’s partnership – the agency also works with Post on licensed branded cereals including Hostess Honey Bun and the recently launched Hostess Twinkies Cereal. 

THE TEAM (CREDITS)

Chief Marketing Officer: Roxanne Bernstein

Senior Director, Creative Services: Scott Kleingartner

Senior Director, Insights and Planning: Ananta Engineer

Senior Manager, Insights: Anna Alderink

Senior Director, Brand Marketing: Meredith Suffron

Senior Brand Marketing Manager: Michelle Titus

Senior Associate Brand Manager: Elle Weisenberger

Chief Creative Officer: Hunter Hindman

Creative Director: Shane Fleming

Senior Copywriter: Chris Kessler

Senior Art Director: Sean Grimes  

Head of Production: Jon Drawbaugh                                                         

Executive Producer: Jeremy Arth

Business Affairs Director: Carrell McCarthy

Co-Head of Strategy: Alan Stout

Co-Head of Strategy: Brian Olsen

Strategist: Jake Ullman

Group Brand Director: Jordan Wood

Brand Director: Steve Stewart

Brand Manager: Savanna Smith

 

PRODUCTION

Production Company: Hobby Film

Director: Magnus Renfors

Producer: John Gerard

Executive Producer: Anna Bergström

Director of Photography: Mårten Tedin

 

POST-PRODUCTION

Beast Post

Editor: Bob Spector

Assistant Editor: Evan Mueller

VFX Producer: Gordon Wittmann 

Lead Flame Artist: Darren Orr

Flame Artist: Eric Pascua

VFX Artist: Evan Ryan

 

AUDIO

Music, Sound Design & Mix by Barking Owl

Composer : Houston Fry

Sound Designer: Morgan Johnson 

Mixer: Matt Keith 

Creative Director: Kelly Bayett

Producer: KC Dossett 

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