By thesanfranciscoegotist / /
Grey London has created a new film for Volvo’s ‘Defiant Pioneers’ series for Sky Atlantic, called ‘The Birdman’, which celebrates the work of one of the world’s leading conservation biologists.
Set in Wales and on the beautiful island of Mauritius, the film confronts the damage humans have done to the planet, and highlights the work of one individual who wants to “make the world a more magical, complex and beautiful place.”
Professor Carl Jones MBE – “The Birdman” in the film – has helped to save five bird species from extinction, as well as three reptiles, a fruit bat and several plants. He is best known for his work in conserving the Mauritius kestrel which at one point had just four individuals left in the world.
Andy Lockley, Executive Creative Director at Grey London commented “Volvo’s ‘Defiant Pioneers’ film series for Sky Atlantic has redefined channel sponsorship in the UK. Rather than a simple badging exercise, our powerful dramatisations of real-life events has allowed Volvo to engage Sky Atlantic’s audience in a more meaningful way. Each episode reflects Volvo’s brand values or beliefs. ‘The Birdman’ story highlights Volvo’s commitments to the environment and reducing the carbon footprint of its cars.”