By thesanfranciscoegotist / /
Duncan Channon has been named creative agency of record for Ferrara Candy Co.’s Black Forest candy and fruit snack brand. You’re likely familiar with Black Forest’s gummy bears. Everyone here at the Egotist Headquarters certainly is.,
Duncan Channon will be responsible for strategy and creative to build the Black Forest brand, including launching a new integrated campaign in summer 2020. The agency’s first task will be a TV spot in support of a cause-based promotional campaign from Black Forest.
“It was clear throughout the pitch that Duncan Channon put Black Forest in their heart. Their insightful creative ideas and passion to help build Black Forest into the next great Ferrara brand stood out and matched our ambition,” said Kate Adams, marketing director, Black Forest & Fruit Snacks portfolio. “We’re excited to have such a collaborative partner to continue making Black Forest both beloved and well-known.”
“We’ve loved working with the Ferrara team on SweeTARTS for the last year and jumped at the opportunity to pitch for the Black Forest business. I mean, who doesn’t love a delicious gummy bear that’s actually made with real fruit juice?” said John Kovacevich, executive creative director, Duncan Channon. “We can’t wait to launch the new brand campaign later this year and bring this tasty treat to the attention of an even wider audience.”
Congrats on the win.