More Gummy Bear Advertising!

 

By thesanfranciscoegotist / /

Last week we posted about Duncan Channon’s Black Forest Gummy account win. This week it’s Quiet Storm’s new work for Haribo.

Trevor Robinson OBE, Executive Creative Director at Quiet Storm, said: “We’re in the seventh year of the Haribo Kids’ Voices campaign and all the research shows that it’s still working hard for the brand, performing significantly above norms for recall, branding and crucially, enjoyment.”

Jon Hughes, Managing Director at Haribo, said: “It’s very unusual for a brand to have advertising that is so beloved by consumers, where each new instalment is eagerly anticipated. Kids’ Voices still serves Haribo well and really proves the power of developing long-term creative ideas.”

The campaign breaks on television in the UK on 2 March and runs until the end of October.

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