By thesanfranciscoegotist / /
Check out this employee-led social justice campaign created by LA advertising agency Zambezi and executed in partnership with Quan Media. The campaign aims to support the Black Lives Matter movement and to inspire meaningful actions and necessary change.
Key messages of this campaign were initially penned by Zambezi’s black employees, and then amplified by the agency’s employee-led DEI initiative, Open Waters. Open Waters’ commitment is to provide educational opportunities and conversations within the agency surrounding issues of diversity, inclusion and representation in media.
What started as the team’s social post to express solidarity with the black community has now literally been elevated to 58 billboards in 11 major markets across the US (Los Angeles, Oakland, Sacramento, Baltimore, Orlando, Phoenix, New York, Miami, Austin, Philadelphia and Charlotte), thanks to Quan Media, who generously provided these outdoor placements at no cost.