Sutter Health and barrettSF Find Reason to Celebrate Life During the Pandemic

 

By thesanfranciscoegotist / /

barrettSF has created a new advertising campaign for Northern California health care provider Sutter Health that aims to extend a message of hope at a time when optimism is greatly needed.

“We’re several months into COVID, and people still need reassurance that it’s okay to go see the doctor,” said Brad Kayal, associate creative director at barrettSF. “‘Babies’ uses a simple and very hopeful maternity story to remind everyone that life is still happening, and Sutter Health is very much here – for all of us.”

The video, and other work depicting the open access to healthcare services, are running across paid and owned social media, newsprint, local radio, and podcasts across Northern California.

CREDITS

Agency: barrettSF
ECD: Jamie Barrett
Creative Director: Aryan Aminzadeh
Associate Creative Director: Brad Kayal
Copywriter: Christian Zerbel
Copywriter: Claudia Solis
Head of Production: Conor Duignan
Senior Broadcast Producer: Charlotte Dugoni
Managing Director: Patrick Kelly
Director of Brand Strategy: Jillian Davis
Brand Strategist: Shelby Williamson
Head of People: Molly Warner
Group Account Director: Robert Woods
Account Supervisor: Lyndsey Dorian
Asst. Account Manager: Ali Nimmo

Editorial: Cut and Run

Executive Producer: Deanne Mehling

Editor: Pete Koob

Editor: Stefan Manz

Producer: Caylee Banz 

 

Finishing: Jogger 

Lead Flame Artists: Brenden Crockett

VFX Producer: Caylee Banz

 

Color House: Company 3

Colorist: Sean Coleman

 

Audio Mix: Msquared 

Sound Engineers: Mark Pitchford

 

Music: Citizen

Composers: Nico Barry, Tomas Jacobi, Theo de Gunzburg

Music Producer: Hallie Bonnar

 

Music: Citizen

Composers: Nico Barry, Tomas Jacobi, Theo de Gunzburg

Music Producer: Hallie Bonnar

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