By Egotist / /
The new brand artificial intelligence agency B R A IV E recently launched in San Francisco and New York. The firm, which helps companies create synergy between their brand and AI strategy and execution, was created by Co-Founder, Head of Strategy Trace Cohen and Co-Founder, Head of Technology Joe Kleinschmidt, in partnership with Venables Bell + Partners.
“Research predicts that 95% of interactions between consumers and businesses will be AI by the year 2025,” said Trace Cohen. “This will make smarts and efficiency the new normal for brands. When done right, CMOs can use AI to differentiate and bring their brand’s strengths to life in meaningful ways. Our work with B R A I V E will bridge the currently disparate worlds of brand and AI, and give CMOs the opportunity to truly lead with brand in this brave new world.”
The firm’s services include strategic and creative consulting with marketers, beginning with online workshop sessions geared to developing strategies and ideating AI experiences that meet specific brand and business goals.
Trace has been at the forefront of emergent technology, and has led social media strategy at Razorfish and digital strategy at both Publicis and VB+P. Joe co-founded Leverage Technology, which was used by Fortune 500s including Apple and The Home Depot, and he more recently launched Obindo, an AI-based digital assistant that integrates seamlessly into the workflow of large organizations.
“Today’s consumers are seeking authentic and purposeful brands, while at the same time organizations are increasingly driven by algorithmic and machine-driven interactions,” said VB+P Partner/COO Kate Jeffers. “At this crossroads, we believe that there is a great opportunity to bring a brand’s core attributes and personality to AI — and that the companies that ultimately do this, will win. We’re thrilled to launch B R A I V E, and to offer this new capability and expertise to our clients.”