By Egotist / /
OXIGEN Water tapped Caruso Company director Doug Walker to tell five remarkable stories of essential workers. The campaign, shot throughout the Bay Area, is entitled “Recover & Rise”. The films feature a nurse, teacher, transit worker, flight attendant and a journalist who have all risen to the occasion by helping their neighbors and communities.
OXIGEN’s owner is our own Stephen Curry, who shared his thoughts on these unique individuals. “It is such an honor to have the opportunity to share these powerful and inspiring stories with the world. Frontline workers are the real heroes who are risking their lives by stepping up for others and their communities every day. It’s now up to us to acknowledge and appreciate their service so that they too can recover + rise.”
The ad campaign by Erich & Kallman launched on September 3. The Recover + Rise campaign will run on connected TV, social media platforms, digital out of home, networks like ESPN, and through partnerships with The Washington Post, Refinery29, Vice, Bleacher Report, and other media outlets.
OXIGEN is also encouraging consumers to share their own recover + rise stories, by uploading photos and videos to social media and tagging @drinkOXIGEN and #recoverandrise. Each month during the campaign, OXIGEN will select a winning story and donate $5,000 to the charity or cause of their choice – so we can all rise together.
OXIGEN “Recover & Rise” Credits:
Agency: Erich & Kallman
Chief Creative Officer: Eric Kallman
President: Steven Erich
Head of Production: Olivia Baker
Associate Producer: Sofia Aguilar
Art Director: Stacie Larsen Copywriter: Allie Carr
Account Director: Laura Miley
Production Co: Caruso Company
Director: Doug Walker
DP: Norman Bonney
EP: Robert Caruso
Motion Design: Tom Yaniv
Color & Finish: 1606 Studio
Mix: Mark Pitchford – M Squared
Music: Butter Music, Asche & Spencer, Unseen Music