ConvertKit and Mekanism want you to “Find Your Audience Faster.”
By thesanfranciscoegotist / /
Email marketing startup ConvertKit and creative agency Mekanism have launched a new campaign, titled “Find Your Audience Faster.” The two spots, produced in partnership with the Wade Brothers, feature real independent artists from Kansas City, Calvin Arsenia (musician) and Whitney Manney (fashion designer).
“This year has dealt a significant cultural and economic blow to independent artists, creators, and their ability to reach their audiences. Creative energy isn’t going anywhere, though, and that resilience inspired us to tell stories about people who won’t stop pushing their craft forward. In partnership with creators Whitney Manney, Calvin Arsenia, and ConvertKit we created a campaign about creatives building their craft at their pace in their way—then using Convertkit to find their audience faster,” said Laura Wimer, Executive Creative Director, Mekanism
As part of helping support creators during this time, ConvertKit also launched a $50k fund called The Creator Fund in March 2020 as a result of COVID-19. With donations from other partners they raised the Creator Fund to $185,300.
Brand Team: ConvertKit
COO: Barrett Brooks
VP of Growth: Cory T. Taylor
Creative Director: Charli Prangley
Director of Marketing: Derrick Hicks
Wes Yeo: Manager, Business Intelligence
Creative Agency: Mekanism
Executive Creative Director: Laura Wimer
Creative Director: Ben Heller
Sr. Art Director: Tessa Paneri
Sr. Copywriter: Thomas Kropp
Editor: Jesse Santos
Sr. Producer: Meghan Miller
Managing Director: Jake Sugarman
Brand Supervisor: Molly Raskin
Senior Project Manager: Lauren Lambertson
Head of Production: Sarah DiLeo
Talent & Traffic Mgr: Kourtney Luster
Head of Animation: Richard Krolewicz
Head of Strategy: Jeremy Daly
Strategy Director: Lexi Whelan
Head of Media: Carrie Dino
Director of Analytics: Juan Pacheco
Sr. Media Planner: David Ling
Sr. Analytics Manager: Senthil Thyagarajan
Media Buyer / Planner: Alina Zhen
Media Planner: Sophie Glover
Production Company:
The Wade Brothers
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