ConvertKit and Mekanism want you to “Find Your Audience Faster.”


By thesanfranciscoegotist / /

Email marketing startup ConvertKit and creative agency Mekanism have launched a new campaign, titled “Find Your Audience Faster.” The two spots, produced in partnership with the Wade Brothers, feature real independent artists from Kansas City, Calvin Arsenia (musician) and Whitney Manney (fashion designer).

“This year has dealt a significant cultural and economic blow to independent artists, creators, and their ability to reach their audiences. Creative energy isn’t going anywhere, though, and that resilience inspired us to tell stories about people who won’t stop pushing their craft forward. In partnership with creators Whitney Manney, Calvin Arsenia, and ConvertKit we created a campaign about creatives building their craft at their pace in their way—then using Convertkit to find their audience faster,” said Laura Wimer, Executive Creative Director, Mekanism

As part of helping support creators during this time, ConvertKit also launched a $50k fund called The Creator Fund in March 2020 as a result of COVID-19. With donations from other partners they raised the Creator Fund to $185,300. 

Brand Team: ConvertKit

COO: Barrett Brooks

VP of Growth: Cory T. Taylor

Creative Director: Charli Prangley

Director of Marketing: Derrick Hicks

Wes Yeo: Manager, Business Intelligence


Creative Agency: Mekanism

Executive Creative Director: Laura Wimer

Creative Director: Ben Heller

Sr. Art Director: Tessa Paneri

Sr. Copywriter: Thomas Kropp

Editor: Jesse Santos

Sr. Producer: Meghan Miller


Managing Director: Jake Sugarman

Brand Supervisor: Molly Raskin

Senior Project Manager: Lauren Lambertson 


Head of Production: Sarah DiLeo

Talent & Traffic Mgr: Kourtney Luster

Head of Animation: Richard Krolewicz


Head of Strategy: Jeremy Daly

Strategy Director: Lexi Whelan


Head of Media: Carrie Dino

Director of Analytics: Juan Pacheco

Sr. Media Planner: David Ling

Sr. Analytics Manager: Senthil Thyagarajan 

Media Buyer / Planner: Alina Zhen

Media Planner: Sophie Glover


Production Company: 

The Wade Brothers


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