By thesanfranciscoegotist / /
Creative production company Avocados and Coconuts has signed director Matthew Palmer. Palmer has helmed campaigns for Allbirds, GE, Accenture, Keurig, and Le Creuset, and music videos for such artists as Sam Fischer, Y.S.A.. and Night Hikes. His documentaries and short films have earned him recognition in the Saatchi & Saatchi New Directors Showcase at Cannes, as well as six Vimeo Staff Picks.
“What drew me to Matt’s work was his versatility and ability to tell a great story in a fresh way no matter what the topic is,” says Dalia Burde, Founder/Executive Producer of Avocados and Coconuts. “His drive to always put the story front and center and his passion for the stories he tells resonated with me and aligns really well with our ethos at Avocados.”
“As a filmmaker, I’ve always tried to put my energy and resources toward projects that matter to me personally,” adds Palmer. “Dalia and her team live by this same philosophy and I’m excited that we can build on our brand work together. They are good people who not only support and believe in each other, but also provide the right critique to make each individual and the team around them better.”
Beyond his commercial and branded content work, Palmer has directed and produced several documentaries, including One Week in April, a short film about toddler-related shootings in the US. The film screened at the Calgary International Film Festival, Savannah Film Festival, Tallgrass Film Festival, as well as the aforementioned Saatchi & Saatchi New Directors Showcase at Cannes. In addition, Palmer recently directed The Star, a narrative animated short.
A graduate of NYU with a major in Media Studies and a minor in Film Production, Palmer was previously repped by Little Ugly, where he helmed music videos for Sam Fischer and a short brand film for Call Me Ishmael, an online project celebrating books.
Palmer is currently working on a brand film for lifestyle cycling brand Thereabouts, and has a short film, SHE, making its round in virtual festivals, including Canadian International Fashion Film Festival and Fashion Film Festival Istanbul. He’s also completing his second feature documentary about Election Day and its impact on different people around the country, which is being associate-produced by Avocados and Coconuts.
Congrats on the hire.