Cricket Wireless and Mekanism Team Up to Support HBCU Marching Bands

 

By thesanfranciscoegotist / /

In honor of Black Music Month, Cricket Wireless and Mekanism, have launched a campaign spotlighting HBCU marching bands, who have stylistic traditions that have helped shape modern music and performances – you may remember Beyonce’s iconic 2018 Coachella performance that paid tribute to the HBCU experience. In fact, many celebrities including Samuel L. Jackson, Debbie Allen and Phylicia Rashad all started their careers in HBCU marching bands.

The social campaign titled “Endless Sound” not only features videos of HBCU marching bands, showcasing their talent and spirit, but also has a strong call to action. Cricket Wireless will be making a $24K donation, $3k for each of the eight schools gearing up for the National Battle of the Bands competition in August, and invites their audience to join them in supporting the heart of these schools by donating as well. 

In addition to the social promotion, Cricket Wireless and Mekanism are launching an NFT featuring artwork from Nikki Moon, a Black artist and Bowie State alum,, where proceeds will be donated directly back to the HBCU Band Together Scholarship Fund and Nikki Moon. 

“We’re super excited to be helping Cricket celebrate Black Music Month in a meaningful and tangible way.,” said Pepe Funegra, Creative Director at Mekanism. “Our ‘Endless Sound’ campaign is designed to amplify and empower HBCU Marching Bands, celebrate their legacies and keep them going strong into the future.” 

Campaign Credits

Brand Team: Cricket 

Chief Marketing Officer: Tiffany Baehman

Social Media Director: Chris Pamm

Senior Social Media Manager: Kelsey Jarvis

Social Media Manager: Indera Sahadeo 

 

Creative Agency: Mekanism

Creative Director: Pepe Funegra

Art Director: Audrey Marlett

Copywriter: Justin Foster, Kira McCall

 

Group Brand Director: Allison Amato

Partner, Chief Social Officer: Brendan Gahan

Associate Director of Social Strategy: Taylor Chrien

Social Media Manager: Rob White

Senior Producer: Zach Fleming

Content Creator: Jesse Santos

GIF Animation: Richard Krolewicz

Color Correction: Josh Blackman

 

Artist Partners: Nikki Moon & Adrian Brandon

 

Additional Agency Partners:
Webber Marketing

YAH

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

`