By thesanfranciscoegotist / /
In honor of Black Music Month, Cricket Wireless and Mekanism, have launched a campaign spotlighting HBCU marching bands, who have stylistic traditions that have helped shape modern music and performances – you may remember Beyonce’s iconic 2018 Coachella performance that paid tribute to the HBCU experience. In fact, many celebrities including Samuel L. Jackson, Debbie Allen and Phylicia Rashad all started their careers in HBCU marching bands.
The social campaign titled “Endless Sound” not only features videos of HBCU marching bands, showcasing their talent and spirit, but also has a strong call to action. Cricket Wireless will be making a $24K donation, $3k for each of the eight schools gearing up for the National Battle of the Bands competition in August, and invites their audience to join them in supporting the heart of these schools by donating as well.
In addition to the social promotion, Cricket Wireless and Mekanism are launching an NFT featuring artwork from Nikki Moon, a Black artist and Bowie State alum,, where proceeds will be donated directly back to the HBCU Band Together Scholarship Fund and Nikki Moon.
“We’re super excited to be helping Cricket celebrate Black Music Month in a meaningful and tangible way.,” said Pepe Funegra, Creative Director at Mekanism. “Our ‘Endless Sound’ campaign is designed to amplify and empower HBCU Marching Bands, celebrate their legacies and keep them going strong into the future.”
Brand Team: Cricket
Chief Marketing Officer: Tiffany Baehman
Social Media Director: Chris Pamm
Senior Social Media Manager: Kelsey Jarvis
Social Media Manager: Indera Sahadeo
Creative Agency: Mekanism
Creative Director: Pepe Funegra
Art Director: Audrey Marlett
Copywriter: Justin Foster, Kira McCall
Group Brand Director: Allison Amato
Partner, Chief Social Officer: Brendan Gahan
Associate Director of Social Strategy: Taylor Chrien
Social Media Manager: Rob White
Senior Producer: Zach Fleming
Content Creator: Jesse Santos
GIF Animation: Richard Krolewicz
Color Correction: Josh Blackman
Artist Partners: Nikki Moon & Adrian Brandon
Additional Agency Partners: