Duncan Channon unites Surf Legend Kelly Slater with Kona Beer’s ‘Bruddahs’


By thesanfranciscoegotist / /

Three new spots out for Kona Brewing Co. thanks to Duncan Channon. They’ve taken their long-running “Bruddahs” campaign and added the greatest surfer ever.

“The ‘Dear Mainland’ campaign has been an unqualified success for Kona, so we were apprehensive about messing with a winning formula,” said Parker Channon, creative director for the campaign, Duncan Channon. “But with surfing in the games for the first time and the chance to work with arguably the greatest surfer ever, we couldn’t resist. It certainly didn’t hurt that Kelly spends most of his time on the islands and, despite all his high-performance heroics, is a seriously low-key dude.”

Client: Kona Brewing Co.


Ken Kunze – Vice President of Marketing

Cindy Wang – Senior Director of Marketing

Vanessa Parker – Brand Manager

Brooke Schwab – Associate Brand Manager

Ashley Picerno – Senior Brand Manager

Ashlee Conrad – National Partnership and Activation Manager



Creative Agency: Duncan Channon



Parker Channon – Partner & Executive creative director

Adam Zash – ACD, art director

Andy Whalen – ACD, copywriter



Nick Gustafson – Account director

Sydney McComas – Account supervisor

Erica Afanador – Account manager



Keenan Hemje – Senior broadcast producer

Emily Sarale – Integrated producer

Michelle Mirasol – Senior project manager



Kelleen Peckham – Strategy director

Jonah Kaufman – Brand strategist



Production partners


Production : O positive 

Director – Brian Billow

Executive Producers – Ralph Laucella, Marc Grill

1st AD – Grayson Bithell

DP – Adam Richards


Editorial : The Den editorial

Editor – Christjan Jordan & Katie Cali

Assistant Editor –  EmaLee Arroyo

Producer – Yole Barrera

EP – Ryan Curtis

Finishing – Gabe Sanchez

Colorist : CO3 

Dave Hussey – Senior colorist 



Brutus La Benz and Kanoa Kukaua


Audio Mix House: One Union Recording

Senior Engineer – Joaby Deal

Assistant Engineer – Michael Swarce

Executive Producer – Jaylen Block-Smith


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