Duncan Channon wants to take us to the forest in new gummy campaign.


By thesanfranciscoegotist / /

Who doesn’t love Gummy Bears? Which then begs the question, who doesn’t love the new “Take Me to the Forest” campaign by Duncan Channon for Black Forest Gummies.

“When life gets crazy, who hasn’t fantasized about crawling into a bag of gummy bears and fruit snacks, and escaping to somewhere less stressful? ‘Take Me to the Forest’ captures this relatable feeling. A bag of Black Forest gummies and fruit snacks is not only a delicious treat but a portal to a peaceful forest where no one can bother you – no Wi-Fi or accordion practice, just big beautiful trees and tasty snacks,” said Jessica Wyatt, Associate Creative Director at Duncan Channon.

Client: Ferrara Candy Co. / Black Forest


Greg Guidotti – General Manager

Kate Adams – Sr. Marketing Director

Joey Rath – Brand Manager

Kristin Vula – Brand Manager

Paul Michalowski – Senior Associate Brand Manager

Hope Hruska – Senior Associate Brand Manager, Innovation



Creative Agency: Duncan Channon



John Kovacevich – Executive creative director

Jessica Wyatt – ACD, art director

Madeline Lambie – Senior copywriter



Jamie Katz – Director of account management & operations

Valerie Nerio – Account supervisor & equity manager

Lexi Beckman  – Account manager

Dannah Magbanua – Account manager



Rosheila Robles – Director of project management

Keenan Hemje – Senior broadcast producer          



Kelleen Peckham – Director of Brand Strategy




Production Company: Gravy Films


Cameron Harris – Director

Brent Stoller – Executive Producer

Tanya Stephens – Line Producer

Corey Walter – Director of Photography

Tim Moen – Production Designer

Todd Kaufman – First AD


Editorial : Cut+Run SF

Ben McCambridge – Editor

Chance St. George – Assistant Editor

Laura Hardy – Producer

Deanne Mehling – Executive Producer

Visual Effects Company: a52

Andres Barrios – VFX Supervisor

Caleb Ollivant – CG Supervisor

Dan Ellis – Lead Flame Artist

Steve Wolff – Flame Artists

Trix Taylor – 2D Animator

Josh Dyer, Joe Paniagua, Jose Limon, Josh Dyer, Sarah Wolfe, Michael Bettinardi – 3D Artists

Chris Riley – Online Editor

Maura Murphy – Producer

Stacy Kessler-Aungst – Head of Production

Patrick Nugent & Kim Christensen – Executive Producers

Jennifer Sofio Hall – Managing Director 

Music: Tiny Lion

Audio Mix House: Handsome Sound

Eben Carr – Sound Designer/Mixer

Elisa Gonzáles-Karapetian  – Audio Studio Producer


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