By thesanfranciscoegotist / /
HOKA ONE ONE has announced the appointment of FCB as its first-ever global creative agency of record following a competitive review. Our very own San Francisco office, will serve as the global lead. HOKA is one of the fastest-growing performance footwear and apparel brands.
“With the power of FCB behind us, our focus will be on amplifying the uniqueness of HOKA to new and existing consumers,” said Norma Delaney, Vice President of Global Brand Marketing. “We’ve always been a very high-touch brand, connecting with consumers and adding value along their journey. Now we will extend our reach even further using a digitally driven approach because we know that once a consumer experiences our brand and products, they become fans for life.”
“HOKA is an incredible brand on a thrilling growth trajectory. People that know HOKA are passionate about it in a way that is rare. We’re excited to create work that is as bold, convention-defying and iconic as the shoes themselves,” said Simon White, President & CSO, FCB West.
Congrats on the big account win.