Camp + King and Fashion Brand prAna Promote Clothing for Positive Change

 

By thesanfranciscoegotist / /

Camp + King (C+K) is out with a new national campaign for socially conscious activewear brand prAna, one that encouraged people to reduce, reuse, and recycle. #NotGoingTo is a social media-driven campaign that asked people to reconsider their habits and dares them to use the hashtag to pledge one eco-unfriendly act that they have given up to protect the planet. For the effort, AOR C+K created videos that ran on prAna’s web site, social channels such as Twitter and Instagram, and emails.

“While reducing our everyday routines has been a tough adjustment for all of us during COVID, it’s had a surprisingly positive impact on the environment,” said Camp + King CCO Roger Camp. “As we sheltered in place, the planet finally had the chance to recharge—creating cleaner air and healthier waterways as pollution levels dropped everywhere. The past 14 months have been a timely reminder that there’s environmental power in what we choose NOT to do.”

CREDITS

  • AGENCY:     Camp + King
  • CHIEF CREATIVE OFFICER:   Roger Camp
  • GROUP CREATIVE DIRECTOR(s):
  • EXECUTIVE CREATIVE DIRECTOR(s): Jesse Dillow and Rikesh Lal
  • ASSOCIATE CREATIVE DIRECTOR(s):  Christopher Nash and Michael Ng
  • ART DIRECTOR(s):   Katie Burleson
  • COPYWRITER(s):  Mike Reiner
  • PRODUCTION COMPANY & CITY:  Camp + King Content Lab, San Francisco
  • DIRECTOR:  N/A
  • EXECUTIVE PRODUCER (PRODUCTION CO):  Garrett DeLorm
  • EDITOR:  Michael Whelan
  • BRAND DIRECTOR:  Heather Lord
  • BRAND MANAGER:  Julia Shew
  • BUSINESS AFFAIRS:  Extreme Reach
  • PRODUCER(s) TO BE CREDITED IN CREATIVITY:  Garrett DeLorm

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