eos and Triller team up with Mekanism to Spread the Love for Pride

 

By thesanfranciscoegotist / /

SF’s own Mekanism was behind this fun idea a few weeks back for LA Pride. Eos Products, the beauty brand known for its iconic lip balms, partnered with Triller, the global AI-powered social media experience, for a cool, lip-smacking way to raise funds for the Trevor Project and honor PRIDE month.

Inspired by eos’ new line of ice cream-flavored lip balms known as #eosflavorlab Scoop Shop, Triller and eos have unveiled The Scoop Shop Ice Cream Truck, a custom branded mobile experience that visited 20 top LA-based social media influencers at their homes throughout the weekend of June 11th-13th. 

As the eos Scoop Shop Ice Cream Truck visited each home, influencers enjoyed their favorite ice cream flavor, sampled eos products, and created original videos highlighting their Scoop Shop experience. For each stop, eos made a donation, matched by Triller, to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. 

Coming out of the weekend, a total of $30K was donated to the Trevor Project, $15K from eos, and $15K from Triller.

Campaign Credits

Brand Team: eos

Chief Marketing Officer: Soyoung Kang

VP, Marketing: Carley Caldas

Senior Brand Manager: Kelsey Newberry

 

Creative Agency: Mekanism

Co-Founder & CEO:  Jason Harris

Managing Director: Tor Edwards

Group Brand Director: Allison Amato

 

Head of Media: Carrie Dino

Associate Media Director: Kevin Renwick

Media Planner/Buyer: Alexis Gilmore

Media Planner: Sophie Glover

Media Coordinator: Victoria Bautista

Director of Performance: Juan Pacheco

Associate Director of Analytics: Senthil Thyagarajan

Lead Analyst: Kana Prasertchoang

Communications Strategy: Jessica Chen

 

Chief Social Officer: Brendan Gahan

Associate Director of Social Strategy: Jessica Gaylord

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