By thesanfranciscoegotist / /
SF’s own Mekanism was behind this fun idea a few weeks back for LA Pride. Eos Products, the beauty brand known for its iconic lip balms, partnered with Triller, the global AI-powered social media experience, for a cool, lip-smacking way to raise funds for the Trevor Project and honor PRIDE month.
Inspired by eos’ new line of ice cream-flavored lip balms known as #eosflavorlab Scoop Shop, Triller and eos have unveiled The Scoop Shop Ice Cream Truck, a custom branded mobile experience that visited 20 top LA-based social media influencers at their homes throughout the weekend of June 11th-13th.
As the eos Scoop Shop Ice Cream Truck visited each home, influencers enjoyed their favorite ice cream flavor, sampled eos products, and created original videos highlighting their Scoop Shop experience. For each stop, eos made a donation, matched by Triller, to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people.
Coming out of the weekend, a total of $30K was donated to the Trevor Project, $15K from eos, and $15K from Triller.
Brand Team: eos
Chief Marketing Officer: Soyoung Kang
VP, Marketing: Carley Caldas
Senior Brand Manager: Kelsey Newberry
Creative Agency: Mekanism
Co-Founder & CEO: Jason Harris
Managing Director: Tor Edwards
Group Brand Director: Allison Amato
Head of Media: Carrie Dino
Associate Media Director: Kevin Renwick
Media Planner/Buyer: Alexis Gilmore
Media Planner: Sophie Glover
Media Coordinator: Victoria Bautista
Director of Performance: Juan Pacheco
Associate Director of Analytics: Senthil Thyagarajan
Lead Analyst: Kana Prasertchoang
Communications Strategy: Jessica Chen
Chief Social Officer: Brendan Gahan
Associate Director of Social Strategy: Jessica Gaylord