By Egotist / /
SF + NY-based strategic and creative consultancy has bolstered its creative and client partnerships teams. They’ve welcomed MJ Deery as Creative Director of Story and Ella Crivello as Director of Client Partnerships.
“Many brands and organizations are now coming to terms with the value of actively engaging with a world that desperately needs them to step up,” explains Rob Holzer, Matter Unlimited Founder and CEO. “MJ and Ella are two people that have spent their careers as leaders in brand-building – with the passion and skill to help clients make an impact. Now, as a part of our team, they’ll further strengthen our ability to partner with clients in new ways, offering them innovative solutions in a quickly evolving landscape.”
Deery has spent more than 20 years working with brands ranging from Gap, Inc. and eBay to smaller start-ups in tech and fashion. Most recently, she pioneered the brand purpose practice at San Francisco independent ad agency, Duncan Channon.
“There aren’t very many agencies that are truly dedicated to brand purpose and social impact at the level of Matter,” says Deery. “They’ve been at this for more than 10 years and have built a track record as a trusted source. That’s what really excited me about joining the team.”
Before joining Matter, Crivello was the Head of Impact at Summer, a B Corp looking to solve the student debt crisis via tech. As Director of Partnerships at Company Ventures, a purpose-driven tech campus and incubator with an emphasis on diversity, equity and inclusion, she led partnerships with Mastercard, Microsoft, GE and more.
“Matter knows that social impact isn’t just something that businesses can quickly add to their CSR goals. This is something that can and should be deeply integrated into the business model of every company,” says Crivello. “I want to make sure that we are the destination for any organization looking to set their social impact strategy – not only with campaigns, but with smart resources and action plans to sustain it over the long term. It’s an incredibly exciting time to join a team that really supports and helps organizations to define what impact means for them.”
Congrats on the hires.