By thesanfranciscoegotist / /
As students get ready to go back to campus for the first time in over a year, experts believe there will be an uptick in sexual assault in what is considered to be a perfect storm of those experiencing campus life for the first time and older students wanting to make up for lost time.
To combat this, It’s On Us, the nation’s largest nonprofit program dedicated to college sexual assault prevention and survivor support, and Mekanism, have created a Back to School campaign to build awareness of bystander intervention education tactics.
Launching today, the Back to School campaign includes a video PSA narrated by Tony Hawk, as well as a real-world campaign extension. Mekanism worked with local It’s On Us campus chapters to distribute thousands of QR code stickers to be placed on party cups to campuses across the country. Scanning the QR codes leads users to “The Bystander’s Guide To Stopping Sexual Assault,” a resource that informs students about the different ways to intervene and stop sexual assault.
Brand Team: It’s On Us, Civic Nation
Executive Director: Tracey Vitchers
Senior Director of Educational Programs & Research: Silvia Zenteno
Associate Director of Campus Organizing: Maeve Sheridan
Associate Director of Trainings: Adrianna Branin
Executive Director, Creative Alliance: Rana Kardestuncer
Director, Creative Alliance: Jessica Salinas
Director, Creative Alliance Entertainment & Culture: Jade Bernad
Creative Agency: Mekanism
Co-Founder & CEO: Jason Harris
Senior Art Director: Antonia Orol-Berlinger
Senior Copywriter: Alex Lee
Brand Director: McKenzie Badger
Chief Strategy Officer, East: Ambika Pai
Senior Strategist: Maya Goldberg
Director of Project Management: Sean Gilleylen
Producer: Jay Chase