Mekanism shows us the magic inside the Level smart lock.
By thesanfranciscoegotist / /
Here’s a fun, eye-catching new spot by Mekanism for Level smart locks. It’s quite a departure from the usual smart lock advertising which just demonstrates feature after feature in (mostly boring) ways.
Tommy Means, Co-Founder & Chief Creative Officer at Mekanism said, “during the pandemic, consumers have thrust their creative energy into reimagining their living spaces with more intention. Level’s first brand campaign reinforces the idea that the smart lock category can aspire for more than mere functionality. This campaign calls attention to Level lock’s magic on the inside, seamlessly welcoming you to the magic inside your home. ”
Campaign Credits
Brand Team: Level
Founder & CEO: John Martin
Founder & CTO: Ken Goto
Director of Marketing: Alyssa Berman-Waugh
Creative Agency: Mekanism
Co-Founder & Chief Creative Officer: Tommy Means
Creative Director: Amina Halim
Design Director: Tessa Paneri
Jr. Art Director: Ingrid Oliveria
Project Manager: Lena Correia
Chief Operating Officer: Mike Zlatoper
Managing Director: Kirby Brooks Todd
Brand Director: Kristin Takahashi
Group Strategy Director: Sonal Narain
Head of Media: Carrie Dino
Director of Analytics: Juan Pacheco
Associate Media Director: Colin Howard
Senior Media Planner: Sophie Lippold
Director of Production & Business Affairs: Kati Haberstock
Producer: Veronica Fontaine
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