Sky Zero makes its mark in its first major campaign

 

By thesanfranciscoegotist / /

European media company Sky is inspiring audiences to make planet-saving choices as well as putting its own carbon emissions commitment to the fore in the first major campaign for its new Sky Zero brand, and its associated pledge to be net zero carbon by 2030.

The campaign’s 60-second animated film, created by Engine Creative and called ‘The Day The Moon Came To Earth’, is quite something to watch. 

Leon Jaume, Executive Creative Director at Engine Creative, said: “The rage and despair at the effects of climate change are understandable, but they are not enough. To effect positive change, we instead chose the motivation of hope. We wanted to remind ourselves we live somewhere wonderful that can still be saved. And to see ourselves through fresh eyes. So, we turned to our long-term neighbour, the Moon, and imagined how she might respond to seeing Earth up close for the very first time.”

CREDITS

Executive Creative Director: Leon Jaume

Senior Creatives: Pete Ioulianou, Ollie Agius

Head of Film: Melody Sylvester

Agency Producer: Melody Sylvester, Elena Sanz

Strategy Director: Georgina Murray-Burton

Business Director: Rich Williams

Account Director: Owen Keating

Account Manager: Tom Butler

Project Director: Louise Watts

 

Production Company: Partizan Studio 

Director: Pete Candeland, Partizan Studio 

Executive Producer: Duncan Gaman & Jenny Beckett, Partizan Studio 

Producer: Janet Smith, Partizan Studio

Production Manager: Theo Cassels, Partizan Studio

Image researcher / layout: Eugenie Scrase, Partizan Studio & Natalia Risheq, Crew  

Concept Artist: Daniel Cacoult, Crew 

Concept Artist, Character design: Lukasz Pazera, Crew

Character Design: (Julien Renoult) Leeroy Vanilla, Crew

Concept Artist, Storyboards: Kristian Antonelli, Crew

Look of Picture Concept: Michael Kutsche, Crew

 

Editor: Brian Raess, Sky0 

 

VFX supervisor: Antoine Moulineau, Light VFX 

 

Animation Production: LIGHT VFX 

Executive Producer: Guillaume Raffi, LIGHT VFX 

Art Director: Aurelien Ronceray, LIGHT VFX 

CG Supervisor: Raphaël Bot-Gartner, LIGHT VFX 

Creature Supervisor: Duc Nguyen, LIGHT VFX 

Asset supervisor: Tom Bryant, LIGHT VFX 

FX Supervisor: Fabian Nowak, LIGHT VFX 

Compositing Supervisor: Oliver Johnstone, LIGHT VFX 

Rigging Supervisor: Cyril Gibaud, LIGHT VFX 

Lead CG Generalist: Landry de Oliveira & Harry Bardak

Concept Artist / Matte Painter: Lukasz Pazera & Carl Edlund

Lighting TD: Marie Fichet, Éloise Bouvarel & Bruno Hajnal

Senior FX TD: Steven Dupuy, Charles Guerton & Tom Freitag

Creature FX TD: Yann Landry

Creature and Groom Artist: Chloé Roberts

CG Generalist: Florian Longuet, Louise Harel, Steve Bell, Craig Reid, Daniel Conner, Thomas Goldsworthy, Lauren McLaughlin

 

Animation supervisor: Landouzy Florian, LIGHT VFX 

Lead Animator: Thibaut Gouilloux, LIGHT VFX 

Animator: Léo Recoche, Sydney Padua, Rik Goddard, LIGHT VFX 

Rigger: Eléonore Epiney, Mickaël Garcia, Guillaume Vezzoli 

Compositor: Chloé Chaucheprat, Tomasz Liksza, Naomi Butler, LIGHT VFX

Producer: Lucy Teire, Alona Carballo, LIGHT VFX

 

Post Production: Engine Film – James McClean, Editor 

Post Production: Framestore – Steffan Perry, colorist & Chris Anthony, Senior colour producer 

Sound Design: Jack Sedgwick, sound engineer,  Wave

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

`