By thesanfranciscoegotist / /
Eleven has announced they’ve brought back former employee Michael Fiore as Creative Director. “There’s a certain dynamic at Eleven that reminds me of when I entered this business many moons ago in New York,” said Fiore. “When you have a great idea at Eleven, people will rally, and help you try and make it. There is a simple work ethic that goes a long way, to ‘check your ego at the door, and just do good work.’ This kind of empowerment is powerful.”
Fiore brings over 30 years of experience to the role, having worked for some of the industry’s most well-known agencies from mcgarrybowen, where he managed creative teams on everything Intel related to Goodby Silverstein & Partners, where he helped launch the Saturn ION and SKY roadster, and worked on clients such as HP, Haagen Dazs, and Doritos.
Fiore sees his role as Creative Director to help other creatives find out what they are good at, even if they aren’t sure yet. “I plan to foster more fun,” he said. I’ve found that more laughter when discussing ideas has usually always led to creating better work.”
Congrats on the return.