barrettSF and Sutter Health Demonstrate “Resilient” In New Campaign Directed by Plummer/Strauss

 

By Egotist / /

A new Sutter Health spot, “Resilient,” via agency barrettSF and directed by Plummer/Strauss aims to ease patients back into the doctor’s office. 

“There’s an elephant in the room right now, and it’s vulnerability. People aren’t sure what to believe, or who to believe. It takes leadership and courage for Sutter to speak to that vulnerability that so many of us feel” said Jamie Barrett, barrettSF Founder/Executive Creative Director.

Getting close up and personal was the guiding force behind the production approach by directing duo Plummer/Strauss who worked side-by-side with the agency early on to design how most effectively to impart a diverse expression of resilience in the face of many life experiences. With two days, two locations and a small crew, the team used tight shots and expressive framing to provide an intimate vantage point on how quality care supports positive momentum.

Spot Title: “Resilient”

Client: Sutter Health
Vice President, Marketing: Jim Macksood
Senior Director of Customer Segment Marketing: Alfred Wang
Director of Customer Segment Marketing: Sapna Parekh
Vice President, Field Marketing: Tracy Murphy
Interim Director of Segment Marketing: Theresa Massie
Vice President, Marketing Research: Jess Lillie
Senior Director, Platform Management and Marketing Technology: Chris Lange

Agency: barrettSF
Chief Creative Officer: Jamie Barrett
Creative Director: Aryan Aminzadeh
Associate Creative Director: Brad Kayal
Art Director: Caylee Hubert
Copywriter: Christian Zerbel
ACD/Designer: Carolina Penner
HOP: Conor Duignan
Broadcast Producer: Davielle Boon
Print Producer: Britt Gardner
Head of Accounts: Robert Woods
Account Director: Lyndsey Dorian
Account Manager: Alliya Brisco

Production Company: kaboom productions
Director Duo: Plummer/Strauss
EP/Founder: Lauren Schwartz
HOP: Steven Sills
DP: Spenser Nottage

Editorial/Post Company: Beast
Editor: Blake Bogosian
Assistant Editor: Evan Mueller

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