barrettSF is delivering the holiday campaigns for World Market and Redbubble.

 

By thesanfranciscoegotist / /

barrettSF has been busy lately, as evidenced by two new holiday campaigns that have coming out for World Market and Redbubble.

For the main 60-second World Market spot, barrettSF recreated the holiday classic “Sleigh Ride” out of sounds made by World Market products. To do this, the agency worked with acclaimed director Mike Mills and composer Roger Neill to discover and build the song with the perfect product sounds. From the sound of glasses clinking and knives chopping, every World Market product and its sound was considered. On top of building the song, the team worked closely to integrate the sounds and build of the song seamlessly into the story of the spot: a family getting ready to host a holiday party for their friends and family.  

“In creating something so interconnected and precise, the process was almost like reverse engineering a spot, so that was certainly new for us,” said ACD Byron Wages. “That said, we were in incredibly capable hands with Mike Mills. He worked with us to make something deceptively complex appear incredibly simple. His creativity and thoughtfulness remain unmatched.”

For the Redbubble campaign, a fast-moving, fast-talking ad shows how one can order anything from a bedspread with a deep-space design to a T-shirt sporting a slice of deep-dish pizza. In another, the deep-space image is applied to various products to show the breadth and depth of Redbubble’s product categories. 

“Redbubble has such unique and hyper-specific gifts, so we really leaned into them,” said Todd Eisner, executive creative director at barrettSF. “The creativity of the spot largely comes from the creativity of the products themselves.”

Redbubble Credits

CAMPAIGN TITLE: Gift The Very Thing

 

FORMAL CLIENT NAME: Redbubble 

VICE PRESIDENT, CREATIVE: Blake Bakanoff

DIRECTOR, CREATIVE PRODUCTION: Kristen Coast

 

AGENCY: barrettSF

CHIEF CREATIVE OFFICER: Jamie Barrett

EXECUTIVE CREATIVE DIRECTOR: Todd Eisner

CREATIVE DIRECTOR: Aryan Aminzadeh 

ASSOCIATE CREATIVE DIRECTOR:  Brad Kayal 

COPYWRITER: Christian Zerbel

HEAD OF PRODUCTION:  Conor Duignan

SENIOR PRODUCER: Kelli Bratvold

GROUP ACCOUNT DIRECTOR: Marisa Buss

ACCOUNT SUPERVISOR: Helen Oddone

SENIOR BRAND STRATEGIST: Kevin Albrecht  

 

PRODUCTION COMPANY & CITY:  Golden LA, Venice CA

DIRECTOR:  Martina Magorin Borg

EXECUTIVE PRODUCERS (PRODUCTION CO): Matthew Marquis, Geoff McLean

LINE PRODUCER: Tara Saxon 

DIRECTOR OF PHOTOGRAPHY:  Florian Stadler

POST PRODUCTION & CITY: Golden LA, Venice CA

POST PRODUCTION EXECUTIVE PRODUCER: Kevin Gallagher

EDITORIAL COMPANY & CITY: Golden LA, Venice CA

EDITOR:  Volkert Besseling

MUSIC COMPANY & CITY: Beacon Street Studios

COMPOSER: Andrew Feltenstein, John Nau, Danny Dunlap

PERFORMER: Conway (Kassia Conway) 

SOUND DESIGN COMPANY & CITY:  Beacon Street Studios

SOUND DESIGNER: Rommel Molina

VISUAL EFFECTS COMPANY & CITY:  Golden LA, Venice CA

VISUAL EFFECTS / ANIMATION LEAD:  John Hwang

VFX ARTISTS: Alex Brodie, Chris Reilly

POST PRODUCER:  Pierre Nobile, Tina Kim

COLOR COMPANY: Golden LA, Venice CA

COLORIST: Luis Silva

BUSINESS AFFAIRS: Tricia Krasneski

 

World Market Credits

Agency: barrettSF

Chief Creative Officer: Jamie Barrett

Executive Creative Director: Todd Eisner

Associate Creative Directors:  Byron Wages, Gabe Sherman

Art Director: Caylee Hubert

Copywriter: Christian Zerbel

Designer:  Gaston Yagmourian

Head of Production:  Conor Duignan

Senior Producer:  Charlotte Dugoni

Account Director: Lyndsey Dorian

Account Manager: Alliya Brisco

 

Production Company:  MJZ

Director:  Mike Mills 

President/Co-Founder: David Zander

Executive Producer:  Emma Wilcockson

Line Producer:  Youree Henley

Director of Photography:  Greig Fraser

 

Post Production:  Exile

 

Editorial Company:  Exile

Editor:  Grant Surmi

Assistant Editor: Erin Offenhauser

 

Music Company:  Evolution Music Partners

Composer: Roger Neill

 

Sound Design Company:  Henryboy

Sound Designer:  Bill Chesley 

 

Visual Effects Company:  Exile

Visual Effects Flame Artists:  Federico Saccone, Oren Kaplan 

Post Producer:  Kristina Thoegersen

 

Color Company: MPC

Colorist: Mark Gethin 

Business Affairs:  Tricia Krasneski

 

Client: World Market

Vice President, Creative: Colleen Cavanaugh

Styling Manager: Kristine Nelson

Photo Producer: Gina Scrivani

Product Coordinator: Blair Simpson

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