Does anyone get this Visa Olympic commercial?
By thesanfranciscoegotist / /
The Olympics have been on for like 4 days and we’ve seen this Visa commercial 250 times and still don’t get it.
What does this have to do with the Olympics? What does this have to do with a credit card? And OH MY GOD WHY WOULD ANYONE THINK A MILLION SKIERS ON A RUN IS FUN???? This looks like a nightmare scenario, not something we’d all enjoy. Also: Why is there a dog on a snowboard – do dogs use Visa? And what about the bobsled? We may be wrong, but we’re pretty sure bobsleds don’t go down ski runs.
Top to bottom fail for Visa.
Comments
Adam Brown February 7, 2022
Visually, I thought it was fascinating. My biggest question is, did they sit some kid in a room and have them CGI the long shots or did they put in the work and film it for real with real people? I’m leaning towards the CGI as from that distance you can get the same effect with CGI versus paying that many people as little as $10 to show up, not to mention the amount of money it would take to shut down the ski hill for the day while still having enough people on staff to get that many people up the hill. (I really wish they would’ve done the work and did it with real people and if I hear that they did I will be very impressed) Other than that, I think they were going for the virtue signaling all inclusive blah blah blah fluff that all advertisers think we want to see right now. Visa recently signed up with a new ad agency (the name slips me at the moment) and they are trying to re-create the brand as being more than just a credit card company. Here is the problem, You’re a credit card company, most of us are quite aware of and use you, other than boredom or some New Age liberal arts college graduate who came in and spread his Wokeness all over everything, I really don’t see the need to rebrand yourself. Any rebranding at this time will simply water down your 63 years of putting that familiar VISA right there in front of us.
In closing, Cool commercial, wrong product, and who the hell was the audience?
My 2 cents.
Kathe Dillmann February 8, 2022
This is the worst poor taste I’ve ever seen on television by someone who obviously hasn’t a clue about winter sports, especially alpine skiing. NO message here except for scary mass confusion that NO ONE would ever want to be involved in. This agency should be fired post-haste and this ad yanked immediately. Donate the air time purchased to some deserving cause like Protect Our Winters (https://protectourwinters.org/) or US Olympic and Paralympic ski teams.
G S February 10, 2022
Thank you for this. Got here by asking google what this commercial was about.
It is more enjoyable than the stupid crochet commercial (still don’t know the sponsor).
My first thoughts when seeing this visa thing was the nightmare of all those skiers and then you see they aren’t all skiers at all.
Stupid, but then commercials nowadays aren’t really taken seriously so I think the creators are just having a laugh on us.
Joan Fink February 11, 2022
An avid skier in my younger years, my immediate reaction to this ad was instant horror! Horror at the thought of the overcrowded slope, and total disdain for any ski area that would permit such a thing to take place. No self-respecting skier would look at that crowd and choose to join it. Unsafe, unappealing, and unbelievable. Not what Visa had in mind, I’d bet.
Russ February 12, 2022
This ad was obviously created by an agency based in Texas or at the very least one where there were no skiers or boarders contributing to the content. Who in their right mind would think this is fun or as the ad puts it ‘we all win. ’ I am having recurring nightmares.
Cathy Johns9n February 12, 2022
Sad to read such negativity. I was fascinated on how this this downhill “enmasse” was achieved…for real or computer technology. To those who can’t seem to just take it for face value…stop trying to make it more than it is. A fun ad to enjoy watching the wonder of so many people enjoying the wonder of winter sports. Simply creative.