By thesanfranciscoegotist / /
Here it is, you tell your friends. Here’s our Super Bowl spot. Uh… wait… that’s not it, but it looks like it! Imagine the horror when 72andSunny realized the Super Bowl ad they created for Indeed uses the same stock footage as the in-house spot Guaranteed Rate cut into their bowl game spot.
This pops up from time to time – with two companies using the same stock. But for the biggest ad moment of the year? Yikes.
Adland has the entire story and makes some great points about the benefits of coming up with a concept that doesn’t require stock.