barrettSF and Cost Plus World Market take the “bummer” out of your summer


By thesanfranciscoegotist / /

Cost Plus World Market has teamed up with barrettSF to encourage people to plus it up this summer in a series of videos.

“The idea of transforming a space can feel a bit daunting,” said Colleen Cavanaugh, Senior Creative Director at Cost Plus. “But really, it can be as easy as a small refresh. We wanted to show people that there’s no shortage of ways, big or small, to plus up their outdoor space.”

Designed for social, you’ll see the 15-, 30-, and 6-second spots on Hulu, NBC View on Demand and YouTube.

The campaign was directed by Aaron Beckum with Strike Anywhere, who treated the spots as very simple stories.

“These are snapshots of relatable moments,” said barrettSF art director and outdoor grilling enthusiast, Jessica Sugerman. “We loved Aaron’s background as a photographer and how he wanted to keep each shot super simple, almost like a gif. That approach really helped us communicate that a small change makes a big difference in these real, bummer scenarios.”

Cost Plus World Market

Chief Marketing Officer: Adrian Stevens

Sr. Creative Director: Colleen Cavanaugh

Director of Media: Kimberly Gonzales

Cost Plus World Market Stylist: Kristine Nelson

Cost Plus World Market Photo Producer: Gina Scrivani


Agency: barrettSF

ECD: Jamie Barrett

Creative Director/Copywriter: Aryan Aminzadeh

Creative Director: Todd Eisner

Art Director: Jessica Sugerman 

Head of Production: Conor Duignan

Broadcast Producer: Charlotte Dugoni

Managing Director: Patrick Kelly

Brand Strategist: Kevin Albrecht

Account Director: Molly Warner

Account Supervisor: Lyndsey Dorian

Asst. Account Manager: Ali Nimmo


Production Company: Strike Anywhere

Director: Aaron Beckum

Executive Producer: Cori Cooperider

Line Producer:  Maya Owings

Director of Photography: Drew Bienemann


Editorial/Finishing: Beast

Editor: Bob Spector

Assistant Editor: Evan Mueller

Executive Producer: Tracy Coleman

Post Producer: Jeff Bielat

Graphic Designer/Animator: Ben Kopman

Flame Artist: Eric Pascua

Colorist: Dave Burghardt

Finishing Producer: Gordon Wittmann


Audio Mix: One Union

Engineer: Eben Carr and Joaby Deal


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