barrettSF Creates First Consumer Campaign for Prestige Audio Brand Meyer Sound
By thesanfranciscoegotist / /
barrettSF is launching a completely new look and feel for Meyer Sound in the professional audio company’s first retail campaign with an advertising agency.
“Meyer Sound has been a global leader in professional audio for more than 40 years, and this new partnership with Sweetwater allows us to expand our offerings further than ever before,” says Tim Boot, Meyer Sound’s director of global marketing. “The campaign supports our goals as a company, and we feel it will resonate with future and existing customers.”
barrettSF created a manifesto video that will be supplemented by a variety of graphic artwork that comes to life across digital (Facebook, MeyerSound.com, Sweetwater.com/meyersound), social, print (Sweetwater Pro Gear and Worship Sound Pro catalogs, Recording Magazine, Sound on Sound, Mix, Sound & Communications), and video media.
“You may not have heard of them, but you’ve definitely heard them,” said Jamie Barrett, Founder and Executive Creative Director of barrettSF. “And when you did, you were hearing the best. We look forward to letting more of the world know who’s been creating these amazing audio products.”
Credits:
Agency: barrettSF
Jamie Barrett – Founder, Executive Creative Director
Aryan Aminzadeh – Creative Director
Brad Kayal – Associate Creative Director
Conor Duignan – Head of Production
Marianne Lawlor – Broadcast Producer
Jillian Davis – Director of Brand Strategy
Shelby Williamson – Brand Strategist
William de Ryk – Account Director
Helen Oddone – Account Supervisor
Client: Meyer Sound
Helen Meyer – Executive Vice President
John Meyer – President & CEO
John McMahon – Senior Vice President
Tim Boot – Director of Global Marketing
Daniel Rivera – US Sales Manager, West
Jane Eagleson – Director, Communications and Artist Relations
Rob Cowles – Director, Product Marketing
Caitlin Clausen – Communications Specialist
Simon Miller – Senior Art Director
Matthew Kane – Web Strategist/Developer
Visual Partners
Tom Yaniv – Motion Graphics/Animation
Anders Ericsson – Editor
Noah Aust – Editor
Patrick Sean Gibson – Designer
Music: Mophonics
Kent Rockefeller – Composer
Marissa Hernandez – Music Licensing Creative
Jenna Covey – Creative Coordinator
Sound Design/Mix: M Squared
Mark Pitchford – Audio Engineer
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